On your mark..Get set..Develop!!!

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Target announces its partnership with Fast Company magazines to sponsor a competition for the best mobile app or mobile website for the retailer.

Developers that are able to become finalist can earn $10,000 for their prototype with the winner being compensated for the amount of $75,000.  Target will then work to bring that concept to life. Casey Carl SVP of Multichannel and President of Target states “Innovation is core to Target’s culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests. We’re proud to partner with an innovative publication like Fast Company, and we can’t wait to see what the developer community brings to the table through the Retail Accelerator.”

Source:

http://www.chainstoreage.com/article/target-and-fast-company-launch-mobile-competition?goback=%2Egmp_60855%2Egde_60855_member_222010384

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